Kruger Products have developed a new initiative, the ‘Kruger Big Assist’, to help hockey families during what has been a challenging year for many across the country.  The Big Assist will donate over $150,000 by awarding $10,000 to 15 different Canadian minor hockey associations to help offset playing costs for families in need of financial assistance.


Volunteers, coaches, parents, and players are all encouraged to visit to nominate their local minor hockey association and highlight why this association is deserving of the $10,000 donation. Multiple nominations per association are accepted and encouraged.

The simple entry mechanism requires a brief written description (or video) of how an association demonstrates the following criteria:

  • Enables youth to play
  • Enhances the sport experience for members
  • Empowers youth to create an impact in the community
  • Encourages multicultural participation in the game

We would appreciate you sharing details about this new initiative with other members of your minor hockey association. Nominations for the first set of 10 winners will be accepted until January 31, 2021, with winners announced in February 2021.

As a Canadian company, Kruger understands how important hockey is to kids, families and communities across this country, and this program is a way to give back and help keep kids on the ice.

As mentioned, please visit for further details on how the program works, submission requirements and more.

If you have any questions, please don’t hesitate to reach out.

Thank you,